The simplest way to sell with your data.
Third Rail turns your syndicated and internal data into clean, pitch-ready dashboards, so your team wins more accounts without drowning in spreadsheets.
Trusted by CPG brands and the advisors who serve them
Fractional FinanceA simpler kind of CPG analytics.
Competitors sell you a tool and a learning curve. We hand you the answer.
No analyst required
We connect your syndicated and internal data, build the dashboards, and keep them current. You just open the view and tell the story.
Pitch-ready by default
Clean visuals built for buyers: sales lifts, category trends, promo results. No spreadsheet wrangling, no exports.
Always current
Monthly refreshes of syndicated + internal data, automatically. One source of truth across your whole team.
From raw syndicated data to a story buyers believe.
Bring in any data source you have and get one consistent view out the other side. We handle everything in between.
Data sources such as SPINS, NielsenIQ, UNFI, KeHE, your shipment purchase orders, retailer portals and Amazon are ingested, harmonized and visualized by Third Rail into one view that follows an item from shipment to distributor to the register, which feeds outcomes such as evidence based sell-in, shelf space protection, competitor benchmarking and promotion effectiveness.
Proof you can put in front of a buyer.
Prove what works. Ditch what doesn't.
Show sales lifts, category trends, and promo results with clean visuals built for buyers. No analyst required. See exactly how a promotion moved velocity, week over week.
Benchmark smarter. Compete deliberately.
Understand how competitors price, promote, and expand distribution, so you can set your own strategy with clarity and confidence, all in one view.
Third Rail’s analyses give us a crystal-clear view of our brand’s momentum and category strength — so we can craft narratives, grounded in real performance, that resonate with buyers and investors alike.
Built for operators who run on data.
Identified category momentum early and built investor-ready narratives.
Replaced days of spreadsheet wrangling with clean, customizable dashboards.
Simple, predictable pricing.
One plan covers most growing brands. Early-stage or enterprise? We’ll tailor it.
Everything, one price
Emerging Brands
Just getting started? A lean plan that fits your stage.
Enterprise
Managing multiple brands or data streams? We'll design a package to match your scale.
Let’s make your data work harder.
Whether you’re a syndicated data power user or just getting started. See your dashboards live in under two weeks.