Third Rail Analytics
CPG Data Analytics, made simple

The simplest way to sell with your data.

Third Rail turns your syndicated and internal data into clean, pitch-ready dashboards — so your team wins more accounts without drowning in spreadsheets.

See how it works
Executive Summary
As of June 2026
Sales+12.3%
$1.04M
ARP-2.3%
$8.72
Velocity+9.5%
325
Dollars sales by week
This yearYear ago
Performance by UPC
Broc Rock 4ct$379K+22.6%
Cool Cabbage 4ct$225K+14.5%
Argh, Arugula! 4ct$223K-5.0%
Why Third Rail

A simpler kind of CPG analytics.

Competitors sell you a tool and a learning curve. We hand you the answer.

No analyst required

We connect your syndicated and internal data, build the dashboards, and keep them current. You just open the view and tell the story.

Pitch-ready by default

Clean visuals built for buyers — sales lifts, category trends, promo results — no spreadsheet wrangling, no exports.

Always current

Monthly refreshes of syndicated + internal data, automatically. One source of truth across your whole team.

How it fits together

From raw syndicated data to a story buyers believe.

SPINS
NielsenIQ
Circana
Your sales data
THIRD RAIL
PLATFORM
Dashboards
Forecasting
Benchmarking
Executive Summary
Promotion Effectiveness
Competitor Benchmarking
Forecasting & Ops
Prove what works

Prove what works. Ditch what doesn't.

Showcase sales lifts, category trends, and promo results with clean visuals built for buyers — no analyst required. See exactly how a promotion moved velocity, week over week.

Promotion Effectiveness
As of June 2026
Promotional pricing impact on velocity+18% lift on promo weeks
Promo units+41%
3,962
Promo ARP-69%
$2.00
Stores selling+3%
172
Compete deliberately

Benchmark smarter. Compete deliberately.

Understand how competitors price, promote, and expand distribution — so you can set your own strategy with clarity and confidence, all in one view.

Competitor Benchmarking
As of June 2026
Average retail price — you vs. the category
Field BitesGroveviewPeel & PreservePure Goodness
Third Rail’s analyses give us a crystal-clear view of our brand’s momentum and category strength — so we can craft narratives, grounded in real performance, that resonate with buyers and investors alike.
A
Angela Liu
Founder & CEO, Crispy Green
Customer stories

Built for operators who run on data.

Food & Beverage

Identified category momentum early and built investor-ready narratives.

AL
Angela Liu
Founder & CEO, Crispy Green
Financial Advisory

Replaced days of spreadsheet wrangling with clean, customizable dashboards.

Richard O'Donnell
Richard O'Donnell
Consulting CFO, Fractional Finance
Pricing

Simple, predictable pricing.

One plan covers most growing brands. Early-stage or enterprise? We’ll tailor it.

Standard

Most teams start here
$2,000/month
Syndicated + internal data integration
Pitch-ready dashboards for sales teams
Forecasting tools for ops & finance
Competitor benchmarking
Monthly data refreshes
Dedicated onboarding & support

Emerging Brands

Just getting started? A lean plan that fits your stage.

Enterprise

Managing multiple brands or data streams? We'll design a package to match your scale.

Let’s make your data work harder.

Whether you’re a syndicated data power user or just getting started — see your dashboards live in under two weeks.